Women’s Month Mompreneur #26 – Shanèy Vijendranath – Start Up Founder

In light of August being Women’s Month, I thought it would be the perfect time to promote some hard working mums. You could find the service provider you were looking for or be inspired to take that leap you’ve been dreaming of.


1. Tell me a little about yourself without including details of your family and work (it’s tough I know 😂)

Hi, I’m Shan. I’m a wife, mom to 3 kids and a businesswoman who works from home and gets very little sleep at night. I got married at the age of 20 and became a first-time mom at 21-years-old.

My days are filled with dirty diapers and toddler tantrums but I wouldn’t trade it for anything else. I’m the Co-Founder of the award-winning blog You, Baby and I and I just recently launched my startup – Momsays.

2. How many kids do you have and what are their ages?

Kitana – 6-years-old

Kiaan – 3-years-old

Kirav – 1-years-old

3. What is your side hustle? And when did you start?

My side hustle right now is my startup – Momsays which officially launched last year in BETA.

Motherhood can be an overwhelming and lonely journey… Momsays provides a platform for moms to connect with each other, engage and collaborate with their favourite brands!

It’s moms helping moms find the products they need based on personal experiences.

4. What did you do before starting your own business AND what made you leave?

For a short time, I used to work at MTN for MTN Mobile Money then in the pageant industry! I used to run modelling workshops and do online marketing for Pageant titleholders like Miss India SA. When I met my husband, we started working together and merged our companies. After we had our first child, things changed…

When I became a mom, I realized that motherhood can become a very lonely journey. There just did not seem to be enough support for new moms especially when trying to filter out the top baby products on the internet. There were so many choices to make. Everything seemed great, but I wanted real advice from real moms.

The internet spoils one for choice.

Everyone had their own lists, but no one shared what South African moms were purchasing and why, so I began blogging to connect with other moms in the community. After 2 years of blogging, You, Baby and I was more than just a blog. It became of tribe of moms who trusted each other’s opinions.

5. How do you allocate your time between work and family? 

It’s actually very hard since my husband and I work from home. I try to keep to office hours and I refuse to work on weekends. Weekends are family time for me.

6. What have been the hardships of running your own business?

There’s a lot but I think the biggest is the financial strain it can put on you and your family especially if you freelance. Some companies pay whenever they feel like, not realizing you have school fees to pay and kids to feed.

7. What have been the highlights?

So many! The biggest thus far has been traveling overseas. I just came back from London. I spent a month with entrepreneurs from around the world for The Collective Global Accelerator program. London has opened so many opportunities for me.

8. What advice do you have for other women who are on the cusp of taking the leap into entrepreneurship?

Entrepreneurship is not an easy journey, you have to fight every day for what you believe in, but it is so worth it! Don’t give up easily.

It is important to have a good support system – A tribe that will be there to comfort you on those days you feel like quitting or to high five you when you meet a milestone.

9. How can we get in touch with you?

You can visit www.youbabyandi.com to join Momsays and become part of our tribe.

You can also find me on Facebook, Instagram and Twitter @youbabyandi.

4 thoughts on “Women’s Month Mompreneur #26 – Shanèy Vijendranath – Start Up Founder

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